Atop the light-filled Midtown Lofts event space in NYC, Beauty Press International PR Network hosted a Spotlight Day Press Event on September 8, featuring a dozen beauty product exhibitors.
From men’s grooming supplies, to make-up, skincare and perfume – brands introduced their latest offerings to New York-based journalists and bloggers.
Dalal Moussa, CEO of Texas-based Obliphica Professional, was on-hand to passionately discuss her company’s line of Sea Berry hair products.
Ms. Moussa acquired the company in 2013 after a bad dye job had left her hair damaged.
“My hair was so dry and these products were the only thing that bought it back to life,” she says as I rub the Sea Berry Serum (retail $38) into my own dry, colored hair.
“And the best thing about these products is they work right away and just touch my hair now,” she tells me, “it’s clean I swear,” she jokes as she guides my hand, “feel how soft and it’s the scalp too, great hair starts at the scalp.”
And Moussa wasn’t exaggerating. After just one use my bleached hair looked shinier and smoother than it has after many of the other serums I’ve used without looking greasy or weighed-down.
Another stand out product of the event was Pencil Me In Cosmetic’s line of all-natural eyeliner pencils (retail $6.99 each). They go on soft and smooth, stay put all-day, and even have tiny sharpeners built in to their caps.
As for skincare, CherylLeeMD Sensitive Skin Care, maker of the popular Boo-Boo & Bum Balm lotion, had their full TrueLipids line out for sampling.
The TrueLips Lip Balm (retail $19.99) feels wonderful and hydrating even hours after application.
The Skin Care Cocktail Menu at VisaoMD’s booth also caught my attention. Their line of customizable anti-aging and perfecting creams seems like a smart solution to fit the individual needs of each person’s skin.