Blink. Blink. What’s this I see? American Apparel, the clothing company that is known for some pretty risque ad campaigns has really caught my attention with their new model, Jacky O’Shaughnessy.
American Apparel’s Newest Face, Jacky O’Shaughnessy
What a lovely face…so open and inviting. Jacky O’Shaughnessy was discovered as she sat out on a friend’s steps in Greenwich Village one evening. Next thing she knew, she was the new face of American Apparel’s “Advanced Basics Line”.
I’ll admit, previous ad campaigns from AA have been a bit off-putting to me, and I’m no prude. I just feel some of the campaigns were tasteless, bordering on child pornography–and I’m not the only one who felt that way. AA has been scrutinized for using semi-nude (and seemingly too young) models in the past. With this new set of ads using a woman who some people may feel is past her prime, I feel the company has made great strides. Just looking into Jacky’s eyes, I get the feeling she’s saying, “I don’t feel ANY differently inside now than I did 40 years ago… and someday you’ll understand.”
My mom and I have had this conversation many times. We involuntarily age; our bodies slow down a little and things start moving south–but do we really FEEL any differently that we did “in our prime”? No, we don’t, no matter who hard our society tries to keep us down, man. (When did I turn into a hippie, man? That’s my mom’s era–and she was a MOD, for your information!) We still enjoy the same things–as well as new things, be it music , fashion, beauty and make-up, art…whatever we had a passion for “back in the day“, chances are, we still have those passions. We as women don’t just throw in the towel once we reach a milestone age–at least we shouldn’t feel like we SHOULD be expected to do so. Women in Europe are revered as they age. (Cue the Catherine Deneuve photograph…)
Catherine Deneuve (age 68) attending the Jean-Paul Gaultier Spring/Summer 2012 Haute Couture collection show in Paris.
I’m not saying anything that hasn’t been said for decades by our fore-mothers. I’d just like to say a big, fat THANK YOU to American Apparel for actually putting their money where their mouth is, because we aren’t going anywhere.
Nicely done, American Apparel and BRAVA, Jacky O’Shaughnessy!