I’ve had a billion questions about the recent repackaging scandal that seems to be engulfing the indie mineral makeup world. So I thought that I’d do a single post to try and briefly explain what is going on and how you, as consumers, can be informed.

The recent scandal is around companies who claim to blend unique products but are actually purchasing them from wholesalers, repackaging them (ie just tipping the product into their own packaging), and selling them on to consumers, often at a hefty mark up.

Now, there’s nothing wrong with repackaging per se. The scandal is in many companies’ claims of being unique and different when they’re… well, not. It’s bad business and it reflects badly on indie mineral makeup companies as a whole.

After all, why would anyone in their right mind purchase at a massive markup when they could just as easily purchase direct from the wholesaler and save?

If you want to buy genuine, artisan style mineral makeup, then I’d suggest you check out the Mineral Makeup Mutiny. Established by the owner of Aromaleigh, the site aims to provide consumers with a list of mineral makeup companies who don’t repackage. It’s a great website designed to educate, inform and enlighten.