As we told you several weeks ago, Chanel is apparently trying to make lipstick happen again with Chanel Rouge Coco Hydrating Creme Lipcolor. Well, it has arrived!

The slightly spendy lipstick is designed to appeal to younger gloss fanatics by retaining more moisture than the average lipstick, opening up a whole new customer base to the traditional lipcolor of choice.

Will you try it? The color selection looks pretty decent for my skin tone (although those that prefer pinks and lighter shades may be out of luck), but for $30, I don’t know if I’m completely sold.

Bloomingdales, $30.