It looks like mega retailer Forever 21 is moving into one of the last arenas of low-price style that they have yet to conquer: beauty.

The company has just launched their new makeup and fragrance line, Love & Beauty, in 135 of the company’s biggest stores nationwide. The remaining stores will get a smaller selection of the new products, which will likely increase if the idea catches on.

The launch is pretty far-reaching; it includes lip, eye, face, nails and the tools to use it all, such as tweezers and makeup brushes. Everything will be under $10, in keeping with the retailer’s bargain-basement prices.