Seems that everyone is getting in on the new BB cream/creme craze – which is a skincare/makeup hybrid. Think of it as a little more of a tinted moisturizer.
The Legendary Iman
The Goddess of Supermodels, Iman is introducing a BB Creme to be marketed as a beauty product for ‘women with skin of a colour’ – not just brown skin – and it’s hoped it will appeal to women from a variety of ethnic backgrounds. Let’s watch the luminous Iman discuss the lovely new BB Creme product in her gorgeous beauty collection:
Iman was quoted by beautyism.com about her desire to provide a foundation product that will ensure women will come back for more. Here’s why:
“My mother, my two sisters, my daughter, and me, we’re all different shades. That’s the difference between what I do and what big companies do. My line has 16 to 18 shades created specifically for these women. 75% of my business is in foundation.
No other company, including Estée Lauder, MAC and Bobbi Brown, can tell you that. That means that I have a loyal customer. When a woman likes a foundation color, she will buy it again. “