Seems that everyone is getting in on the new  BB cream/creme craze – which is a skincare/makeup hybrid.  Think of it as a little more of a tinted moisturizer.

The Legendary Iman

The Goddess of Supermodels, Iman is introducing a BB Creme to be marketed as a beauty product for ‘women with skin of a colour’ – not just brown skin – and it’s hoped it will appeal to women from a variety of ethnic backgrounds.  Let’s watch the luminous Iman discuss the lovely new BB Creme product in her gorgeous beauty collection:

Iman was quoted by beautyism.com about her desire to provide a foundation product that will ensure women will come back for more. Here’s why:

Iman Skin Tone Evener BB Crème SPF 15 ($20) 

“My mother, my two sisters, my daughter, and me, we’re all different shades. That’s the difference between what I do and what big companies do. My line has 16 to 18 shades created specifically for these women. 75% of my business is in foundation.

No other company, including Estée Lauder, MAC and Bobbi Brown, can tell you that. That means that I have a loyal customer. When a woman likes a foundation color, she will buy it again. “

You can find  IMAN’s Beauty Product Collection at Target.