We don’t see Jennifer Aniston lending her name to much of anything besides Smartwater (which I drink all day long, by the way), so it’s a pretty big deal to hear that Jen is working closely with Living Proof Haircare.
Aniston’s press release indicates that the actress won’t be a silent partner in the business venture:
“What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day.”
Jen will help actively build the Living Proof hair care business using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for our hair care products. She will also collaborate with our leading stylists and scientists on new hair care product ideas.
I’m a sucker for new hair products, I’ll admit. I’ve been using WEN for over three years now, but still struggle with some frizz issues. Living in Seattle can be a nightmare…and frizzy hair is just one of the reasons. I’m actually willing to give Living Proof a try. I’ll certainly let all of you know what I think after a good test-run. How about you?