Yes, the Kardashians have another line to put their name on: makeup! Introducing Khroma Beauty:
Khloe Kardashian made the announcement on her blog:
I am beyond excited to finally tell you all that my sisters and I will be launching our very first makeup line called Khroma Beauty!!! Makeup is something that all three of us have always been passionate about so we could not be more thrilled about this new venture in our career. We’ve partnered with Boldface Licensing+Branding on this project and we’ve already gotten started. We’ll be releasing a special holiday collection that will include lashes, mascaras and Kardazzle compacts, and then the big launch will happen in early 2013.
The line only seems like a natural step since both Khloe & Kim already have their own perfume lines. The Kardashian sisters also have an OPI nail polish line! According to a press release, Khroma Beauty will give “luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous.”
Expect to see Khroma Beauty at Ulta in 2013. Will you shop?