The new commercial for Lady Gaga’s fragrance, FAME has been leaked, so let the head-scratching begin (continue?).

FAME by Lady Gaga – Available Soon at Sephora

The Steven Klein-directed commercial still has me wondering about how a black fluid can possible settle clear on skin or clothing.  At the 22-second mark during the commercial, Gaga is dripping in black ooze.  That’s exactly how I envision the demise of my gorgeous white tuxedo shirt if I had the courage to hastily spray the “fluid” all over as I’m running out the door.

“Embrace Lady Gaga Fame, the sultry, black eau de parfum. First of its kind in fluid technology, it is black like the soul of Fame but invisible once airborne. This black fluid exudes a lustful, floral, fruity essence for fabulous little monsters.

Own your beauty all day, until your gorgeous little head hits the pillow. Delicately fragranced, extremely moisturizing, and clear as your conscience on the skin—loving yourself has never been more empowering.

Enriched with tears of belladonna, a black veil of incense, and pulverized apricot, this fragrance may cause illicit fits of extravagance, unrivalled rushes of adoration, and prolonged moments of ecstasy and rapture.

 

 

Notes:
Belladonna, Incense, Apricot, Honey Drops, Tiger Orchidea, Jasmin Sambac.
Style:
Empowering. Mysterious. Fabulous.

I will indeed perform a color-test of sorts for this fragrance — however, I will use a handkerchief to catch the spritz of the FAME fluid.  Hmmm.