My goodness. Lana Del Rey sure is The Face of quite a few brands now, isn’t she?

Along with H&M, Jaguar and Mulberry, Lana is set to be the face of Versace in 2013.

Lana Del Rey for Versace

Lana really is a gorgeous enigma; I can certainly see why she is so sought after for advertising purposes, can’t you? I just hope the lip-liner she’s rocking doesn’t because a trend, because no…just no.