The rumors were true!  Lana Del Rey is poised to be the new face of H&M beginning this coming Fall.

Lana Del Rey fronts H&M’s fall 2012 ad campaign. (Photo courtesy of H&M)

On Monday, H&M confirmed that the 26-year-old is the global face of the Swedish retailer’s 2012 Autumn/Winter ad campaign. The photos were shot by Inez van Lamsweerde and Vinoodh Matadin, and a short film of the singer performing a “Blue Velvet” cover is set for its debut on September 19 on hm.com.   Although this is Del Rey’s first modeling gig, she has quickly become a bit of a fashion icon over the last year, with her retro-cool hair and stiletto nails.

I look forward to see the gigantic photos of Lana in-store in a few weeks, and I’m loving the peachy-pastels continuing on through the cooler weather.  Gorgeous!