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M.A.C. – ‘Every Day Is World AIDS Day’

M∙A∙C Cosmetics is once again working improve the lives of men, women and children who are living with or affecting by HIV/AIDS with their Viva Glam campaign.  To date, the corporation has collected over $270,000,000 globally.  M∙A∙C Cosmetics is aiming to make twice its normal impact on World AIDS Day  (officially, December 1st) by matching all  M∙A∙C Viva Glam product sales on any of  its e-commerce sites, thereby delivering a double donation.   That’s real dedication.



In honour of World AIDS Day tomorrow, M∙A∙C will double the donation of your online Viva Glam purchase. Every cent of Viva Glam Lipstick, Lipglass or Lip Conditioner goes toward helping women, men and children living with and affected by HIV/AIDS.

Our employees take great pride in the fact that 100% of each Viva Glam sale they make goes directly toward improving the lives of those affected by HIV/AIDS,” noted Nancy Mahon, Global Executive Director of the MAC AIDS Fund and Senior Vice President of MAC Cosmetics. “The company is bonded by our commitment to the MAC AIDS Fund, the heart and soul of the MAC brand.” 


The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised US$270 million exclusively through the sale of MAC’s Viva Glam products, donating 100% of the sale price (minus VAT where applicable) to fight HIV/AIDS. For more information visit


Nikki Minaj and Ricky Martin for Viva Glam

 Now is the time to think of those in deed of healthcare and continuing education regarding AIDS/HIV, and here’s an opportunity to make your holiday shopping really count.  Remember, every day IS indeed World AIDS Day, and we thank M∙A∙C for their continuing hard work and education worldwide.

Posted in: Beauty News


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