Molly Sims is red hot!
Sims arrived at the Sports Illustrated 50th Anniversary Party in New York City rocking the new red locks.
Sims partnered with Nexxus Color Assure for her new look.
“I’ve always wanted to dye my hair red, but I was nervous that it was going to fade too quickly. Don’t get me wrong, changing your hair color is fun but the upkeep can be time consuming and super expensive!” Sims wrote on her site.
Why did you decide to go red? Sims: “I wanted a change. I was ready to do something different and bold. I contemplated cutting it and I thought about doing a long bob, but I have fine hair and I did a shaggy version about eight years ago that was not my best look. I wanted to look in the mirror and see somebody different.”
Did you bring in any inspiration pictures? Sims: “Yes, Amy Adams was the inspiration. I also went wig shopping with my girlfriend in L.A. and we tried on like six different red wigs to see how it’d look.”
Was this the most daring beauty change you’ve made? Sims: “Going jet black was pretty drastic because I was like, ‘Oh god, I’m going to look like a gothic witch,’ but I ended up loving it and keeping it for years. Then, when I wanted to switch to blonde, my agents warned me not to and said it would ruin my career. I just think it’s nice to experiment. It’s just hair. It’ll grow back.”
Why did you pick this shade of red? Friedman: “I really wanted to keep the dimension so it didn’t look like a wig. I didn’t want it to be too drastic of a change for her, where she wasn’t going to feel like herself. Because she has a lot of golden and olive in her skin, I felt that a more golden copper tone would work best. It’s not ideal for all redheads but it worked well for her. She has amazing green hazel eyes and you can really see the green now.”
How will you maintain the new color? Sims: “I use a couple of pumps of Nexxus Color Assure Pre-Wash Primer on dry hair before I shower and it seals the color in. And I use dry shampoo and a conditioning mask at the bottom of my hair instead of the top.”
Do you think you’ll go back to blonde? Sims: “I’m going to keep it for awhile. I want to live with it. Plus, it gives me an excuse to buy new clothes.”