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Stop Press – First Anti-Aging Fragrance

What would you say if we told you that a fragrance could make you seem eight years younger? According to clinical trials conducted by Harvey Prince & Co., on AGELESS, the company’s new and first anti-aging fragrance on the market, this juice may make men perceive you as eight to 12 years younger.

ageless_fantasy.jpgIt’s all about noneal, a chemical our bodies produce as a result of the breakdown of fatty acids in the skin, which in turn produces an aging odor commonly found in men and women over 40.

According to Wataru Takekoshi, a scientist working for the Japanese skin care company Shiseido, the breakdown results in a type of unsaturated aldehyde which emits an unpleasant “greasy” odor with grassy undertones. Takekoshi continues to say that this particular body odor is rarely found in people in their 20′s or 30′s – but can be very prominent beginning at around age 40. AGELESS perfume is meant to counteract this natural aging odor.

Studies show that men tend to associate the smell of roses with older women and the smell of fruit like apples and grapefruit with younger women. With this in mind, the AGELESS formula is based on the body’s natural chemistry and contains notes of pink grapefruit, mango, pineapple, leafy greens, pomegranate, jasmine and musk, as well as oils of Lily of the Valley and peony. If this isn’t a cue to toss that rosewater splash, I don’t what is.

Ageless Fantasy – $120

Posted in: Beauty News
 

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