Taylor Swift has launched her third fragrance. This time she simply dubbed the perfume ‘Taylor.’
Her ad for the latest addition to her growing empire features bubble baths, frolicking with friends and taking Polaroids as her tune, ‘Starlight,’ plays in the background.
It is a sweet blend of hydrangeas, peonies, vanilla, tangerines and cashmere musk. You can get it at Macy’s and ULTA in Eau de Parfum Sprays in 3.4 oz and 1.7 oz sizes, as well as a rollerball, a body lotion, and a sweet-smelling hair mist.
“Taylor by Taylor Swift is a mix of a lot of things — it’s sweet, it’s sophisticated, it draws you in — it’s really my way of translating classic, yet modern, into a perfume,” Swift explains. “It’s something I wear daily, but it’s also when I go to grab something for a night out, that’s what I go to. It’s something I’m really proud of!”
The collaboration with Elizabeth Arden has proven extremely successful. Translation – So.Much.Money.