Anti-frizz serums definitely add shines, but in order to maximize their anti-frizz potential, you need to apply it properly.  John Frieda, the famous hairstylist that has his own haircare line in his name, tells us how to do it right!

The key is to apply anti-frizz serum when your hair is soaking (as in, literally dripping) wet.  Towel-drying roughs up the hair’s cuticle so that it won’t lie flat.  After you’ve distributed the serum with a wide-tooth comb, gently press a towel over the bottom part of your hair.  Style as usual and you’ll see how your anti-frizz serum is suppose to work!