The latest of their “Manifesto” catalogs will be distributed in limited-edition tote bags, along with a heart-shaped USB drive full of images from the latest ad campaign, in a handful of cities this month.
“More than half a million copies of the catalogue will be distributed on the streets of Paris, New York, London, Milan, Tokyo and Hong Kong,” WWD reported.
The last time YSL did a giveaway like these was more than a year ago, when they handed out canvas totes with the classic logo turned upside down. Stay tuned to find out just where in your city the goodies will be given out. (Trust us, we’re anxiously awaiting the news.)